Yohji Yamamoto 定位傾向反主流反時尚,所以2020年同 Supreme 嘅聯乘系列令唔少人訝異。要了解箇中原因,可能要由2003年 Y-3 嘅成立同埋2013年 Yohji 首次同 New Era 合作講起,嘗試摸索山本耀司嘅初衷。
同時不得不提嘅一點係,2009年 Yohji Yamamoto 由於負債累累被日本一個私募基金收購大部份股份,品牌方針因此而變更都不足為奇。
信念同商業嘅平衡,相信無論時裝迷與否,都值得深思。
00:00-1:04 INTRO
1:04-2:14 Y-3──現代化、運動化的 Yohji
2:14-3:01 進一步走向街頭的 New Era 聯乘
3:01-3:38 透過 Supreme 令新世代年輕人接觸 Yohji 美學
3:38-5:10 聯乘計劃確實令網絡搜尋量暴增
詳細文章:https://bit.ly/3tuTa7k
#YohjiYamamoto #山本耀司 #Supreme #NewEra #Y3 #YohjiYamamotoPourHomme #反時尚 #街頭時尚
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